Ministers ready to outlaw cut-price promotions to make young sober up
Alan Travis, home affairs editor
Thursday August 16, 2007
Ministers are close to a decision to crack down on the promotional sale of cheap alcohol and happy-hour discounts as part of a drive to tackle Britain's binge-drinking culture.
They are also to launch a public education campaign with new guidance to parents and young people to challenge the idea that "drinking to get drunk" in public places is in any way socially acceptable.An urgent review is under way by the Home Office and the Department of Health into how, and in what circumstances, the price of alcohol, including discounting, advertising and other forms of promotion, drives the overall consumption of alcohol and problem drinking in particular.
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Contributor: Tom Colhurst