The lower the price paid per unit, the more units a patient consumed.
A continuous increase in unit price from lower to higher social status, ranked according to the Scottish Index of Multiple Deprivation (based on postcode ), was not seen; patients residing in postcodes in the mid-quintile paid the highest price per unit.
Cheapness was commonly quoted as a reason for beverage choice; ciders especially ‘white’ cider and vodka were, at off-sales, cheapest per unit.
Stealing alcohol or drinking alcohol substitutes was only very rarely reported.
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