The European Commission DG SANCO has published a study on the affordability of alcoholic beverages in the EU, with a focus on excise duty pass-through, on- and off-trade sales, price promotions and pricing regulations.
The new study focused on the following four areas of inquiry:
- the link between changes in excise duties and changes in alcohol consumer prices
- the trends in the ratio of on-trade to off-trade consumption of alcohol, and their drivers
- the scale of alcohol price promotions and discounts in the on- and off-trade across the EU
- regulations in Member States on price promotions and discounts, their compliance and effectiveness.
Read Full Report (PDF)